Some Reminders of Marketing to Americans in the 1950s:

• Americans are Privledged
• Americans are Entitled
• Personal freedom from every day constraints
• Slogans, slogans, slogans.

All this SHIT actually works!

Mass Consumption and the promotion of Mass Consumption

Reminders:

Only if we have large demands can we expect large production. Therefore, it is important that in planning for the postwar period, we give adequate consideration to the need for ever-increasing consumption on the part of our people as one of the prime requisites for prosperity. (Robert Nathan 1944 - an economist).

Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals , that we seek our spiritual satisfactions, our ego satisfactions, in consumption. The measure of social status , of social acceptance, of prestige , is now to be found in our consumptive patterns. The very meaning and significance of our lives is today expressed in consumptive terms (Victor Lebow 1955 - The Journal of Retailing)