Okay teams, here it is, your big moment.

We have talked about human nature and consumption in this class; we have talked about the need for change; Change is clearly needed yet we are not changing - instead we are accelerating our consumption footprint. Why? Why? Why? But what would it actually take to get people to pause, think, and change there behavior? Or can people never change in that we are fulfilling our destiny and that we will inevitably destroy ourselves and our resources because we know of no other way.

Well, guess what you have been granted 15 minutes of air time during the 2016 Superbowl to perform a LIVE infomercial to a mass audience - you are the Half Time Show!.

Your team is charged with producing and delivering a commercial/infomercial which is designed to subvert the viewer into believing that morality based decision making is better than economic based decision making and that collective sacrifice in consumerism is the height of the enlightened being.

Your task is to alter the attitude and behavior of the individual consumer towards the environment/earth and that to remind everyone that we are wisest when we all unite together in order to eliminate bad ideas and produce a better process of decision making that indeed does produce The Brave New World.



You only have 15 minutes of air time. Use it well.